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Create Balance is a thriving Tunbridge Wells based practice born from the seed of an idea during what must have been the most challenging time of all of our lives - 2020. 

We pride ourselves on being a supportive and inclusive employer as well as a quality service provider who puts our clients first, with added value services being integral to our offering.

Danielle and the Create Balance Team

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AAT qualified
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Danielle Friend FMAAT


Danielle  has worked in accountancy since 1999 when she started as an apprentice in a local Tunbridge Wells practice before taking her career to London to study for the Chartered Accountancy qualification. In 2003 Danielle became a Finance Director for a local food company where she stayed for nearly 10 years after which she decided start her own practice, Friends Financial, which offered FD services and general compliance, in 2021 this morphed into Create Balance.
Danielle is an affiliated member of the Association of Accounting Technicians and also a General Affiliate of the Institute of Chartered Accountants in England and Wales. 
Danielle has nearly 25 years of experience with small & medium sized enterprises as well as not for profits.

Danielle pioneered the outsourced offering of a Virtual Finance Department and FD/CFO for those organisations who aren't yet ready to commit to a full time FD. Danielle assists business owners to truly understand their finances and acts as a business mentor and sounding board. Danielle can assist with all elements of running a business, from your monthly management information and cash flow projections, to onboarding a new employee. 

Chartered tax adviser and ATT qualified

Jane Hodge
CTA ATT (Fellow)

Tax Adviser

Jane originally went to fashion college and wanted to take up a career in the industry. Little did she know that the draw of tax would mean she has now been a Chartered Tax Adviser for over 25 years. 

Jane has extensive experience in private client tax and has worked in accountancy and law practices, as well as
 having experience in the wealth management sector. 

Jane deals with all aspects of personal tax compliance and advisory issues as well as Trusts and Estates.

Jane prides herself on giving her clients the care and service they need which is presented in a manner they truly understand.

AAT qualified accountant

Becky Pay 

Client Manager

Becky started her career as Danielle's apprentice in 2011 and has been working with her ever since.

Becky is a qualified Accounts Technician and has recently been awarded her affiliated status, which shows a dedication towards her career and continued learning.

Becky is a talented and knowledgeable accountant who will make sure procedure is followed to the letter.  Becky's specialist area is data.

Becky is a fantastic asset to this talented and innovative team.  

CPA qualified accountant

Hanna Smith


Hanna started her career in one of the top accountancy firms in the world. Since then she has worked internationally in a variety of industries including financial services, retail and construction. 

Hanna is also Create Balance's Practice Manager, and takes care of all our clients.

Hanna's experience lies in international standards and statutory accounting; she has a diverse general business knowledge and strong commercial acumen.

Hanna has a BA in Economics and is a qualified accountant with US credentials. We are very lucky to call her our colleague.

AAT qualified accountant

Lisa Jevsejenko  FMAAT


Lisa has been working in the finance sector for the last 20 years and is AAT qualified.

Lisa is a highly committed to her clients and will always go above and beyond to make sure the client receives the care they need and deserve.

Lisa is continuing to study and is hoping to get her ACCA in the not too distant future.


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